A specialist practice, not an agency
One senior consultant, modern tooling, and a deliberately narrow focus. That combination does more for a manufacturer right now than a department would.
Lance Rankin
Founder & Principal Consultant
I started Digital Regiment because I kept meeting good companies losing work for reasons that had nothing to do with the quality of what they make.
Before this I built and still run a large e-commerce operation — thousands of products, live inventory synchronisation, the full weight of technical complexity that comes with a real catalogue. Not a case study I purchased. A site I maintain, where things break and I fix them.
That background is why manufacturer problems feel familiar. Big catalogues, technical documents, dealer networks, long sales cycles, buyers who know more than the marketing department does. I have lived in that world rather than read about it.
What you are actually buying
You get me
The person who runs the tests, writes the findings and makes the changes is the person you talk to. No account manager translating between you and whoever is doing the work.
Evidence over opinion
Every claim I make about your site comes with the measurement behind it. If I cannot show you the number, I will tell you it is a judgement call.
Modern tooling, senior judgement
I use AI heavily in the work — it is why a solo practice can produce what it does. The judgement about what matters and what to ignore is mine, and that is the part that decides the outcome.
Honest scope
I will tell you what I do not do, and which parts of the work you could reasonably handle yourself. That costs me revenue occasionally and earns trust every time.
I am not going to pretend to be forty people. A specialist with the right tools now delivers in a week what used to take an agency a month, and you are spared the layers. What you should ask any solo practice is whether it can sustain delivery month after month. Ask me. I will show you exactly how the work is systematised.
Find out what AI says about you
We run the buyer questions in your category through ChatGPT, Perplexity and Google Gemini, and send you a short report showing whether you appear, who appears instead, and why. No cost, no obligation, no sales call required to receive it.
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